Join the next cohort of the  PLG Certificate Program. Application Closes Oct 24
Join the next cohort of the  PLG Certificate Program. Application Closes Oct 24

Product-Led Storytelling: The Art of Acquiring Users Directly from SaaS Content

If you want to grow your SaaS product through product-led storytelling, today’s guest can show you the way. Victor Eduoh has been developing authority-building stories that are designed to capture, engage, and turn prospects into product-qualified leads, trial users, and customers.

In this episode, Victor shared the importance of product-led storytelling, how it fits into the different marketing funnels, and how businesses can create better stories for product-led storytelling.

Show Notes

[01:34] What product-led storytelling is and why product-led companies should care about it

[03:18] How product-led storytelling fits into the different marketing funnels

[06:02] How product-led storytelling differs from conventional content marketing

[10:21] How people can create better stories for product-led storytelling

[14:20] What the next step should be after content and empathy

[18:50] Common mistakes companies make

[23:57] Businesses that are doing a great job with product-led storytelling

[28:20] His piece of advice when it comes to product-led storytelling

[31:34] Where people can find him online

About Victor Eduoh

Victor Eduoh is a master copywriter and a product-led SaaS content strategist. His consulting firm helps SaaS brands grow by creating a bespoke and ROI-focused content marketing for them. In addition, he helps companies stand out and acquire new customers using two unique and research-backed frameworks: The SaaS Topic Clusters’ Strategy, and Product-Led Storytelling.


About Product-Led Podcast

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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth. 

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s the founder of ProductLed.