If you want to grow your SaaS product through product-led storytelling, today’s guest can show you the way. Victor Eduoh has been developing authority-building stories that are designed to capture, engage, and turn prospects into product-qualified leads, trial users, and customers.
In this episode, Victor shared the importance of product-led storytelling, how it fits into the different marketing funnels, and how businesses can create better stories for product-led storytelling.
[01:34] What product-led storytelling is and why product-led companies should care about it
[03:18] How product-led storytelling fits into the different marketing funnels
[06:02] How product-led storytelling differs from conventional content marketing
[10:21] How people can create better stories for product-led storytelling
[14:20] What the next step should be after content and empathy
[18:50] Common mistakes companies make
[23:57] Businesses that are doing a great job with product-led storytelling
[28:20] His piece of advice when it comes to product-led storytelling
[31:34] Where people can find him online
About Victor Eduoh
Victor Eduoh is a master copywriter and a product-led SaaS content strategist. His consulting firm helps SaaS brands grow by creating a bespoke and ROI-focused content marketing for them. In addition, he helps companies stand out and acquire new customers using two unique and research-backed frameworks: The SaaS Topic Clusters’ Strategy, and Product-Led Storytelling.
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