Join the next cohort of the  PLG Certificate Program. Application Closes Oct 24
Join the next cohort of the  PLG Certificate Program. Application Closes Oct 24

How To Acquire Your First 100 Customers for Your Product-Led Company

Today’s guest is Gen Furukawa, the founder of Retainable. Retainable is an amazing platform designed to help businesses grow stronger by reducing employee turnover, increasing retention, and driving employee advocacy. In this episode, Gen shares his approach to marketing, how he started building products, and his thoughts on paid campaigns.

Show Notes

[02:28] How he started building products and what his journey has been like

[05:53] His approach to marketing

[07:49] How he prioritizes who to reach out to first

[10:35] An example of a LinkedIn strategy that works

[14:47] Strategies he has seen that does not work for early stage startup marketing

[18:04] Few things that really worked in Jungle Scout in terms of traffic, leads, and customers

[21:10] Marketing stuff that didn’t work

[22:19] His thoughts on paid campaigns

[25:12] His piece of advice for founders of product-led businesses

[26:58] Groups he’s a part of

[28:35] Where people can find him online

About Gen Furukawa

Gen Furukawa is the founder of Retainable, an innovative platform that helps businesses grow stronger by increasing retention, driving employee advocacy, and reducing employee turnover. He is also the co-founder of Prehook, the perfect customer experience and recommendation engine. Gen is also the co-host of the podcast where he interviews interesting guests like service providers, operators, agencies, and SaaS folks. 


About Product-Led Podcast

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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth. 

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s the founder of ProductLed.